About Us

The Story Behind The Lace Safety Vest

It started with a simple question: What if we could add a touch of magic to something ordinary?

The Lace Safety Vest wasn't born in a boardroom or dreamed up by a focus group. It began as a passion project-an attempt to reimagine a common item in a way that would make people do a double-take, smile, and maybe even see the world a little differently.

Prototypes

Floyd Ruby and Didiana reviewing the details of a prototype vest

Adding Magic To The Mundane

We saw an opportunity to bridge two worlds that rarely meet: the practical necessity of safety wear and the bold artistry of structured lace. It's a combination that represents more than just an unusual pairing-it's a statement about breaking down barriers and challenging preconceptions about what safety gear can be.

Our signature neon lace being carefully inspected at our partner factory in Guangzhou

Crafting Something Special

When we first set out on this journey, we made a crucial decision: if we were going to do this, we would do it right. In an era of fast fashion and disposable goods, we chose to take the opposite path. Every element of the Lace Safety Vest is thoughtfully considered-from our robust, custom-made neon lace to the durability of our zippers.

Prototypes

Precision in every stitch: Our commitment to quality shines through skilled hands.

Perfecting The Design Over Time

We spent months perfecting the design, testing different materials, and refining every detail. Our reputation is on the line with every vest we make, and we're proud of that. This isn't just another product-it's a reflection of our values and our commitment to quality.

Prototypes

Prototypes of the Lace Safety Vest—a concept that turned into a movement.

More Than Just A Vest

What started as an innovative twist on safety wear has evolved into something much more meaningful. Our vests are being worn by people of all genders and backgrounds, in settings we never imagined-from construction sites to music festivals, from cycling commutes to pride parades.

We've discovered that the Lace Safety Vest isn't just about combining the masculine and feminine; it's about transcending these categories altogether. It's about creating something that allows everyone to express themselves while staying safe and visible.

Floyd Ruby's Guiding Principles

✦ Focus On Long-Lasting Quality

We’re all about quality craftsmanship. We carefully work through every detail of our designs. No stone is left unturned.

✦ Prioritize Timeless Over Temporary

Slow fashion over fast fashion. Our products transcend fleeting trends and are made to be timeless.

✦ Embrace Customer-Attentive Design

We care deeply about what our customers think and how they feel. Their feedback is regularly incorporated into our design process.

✦ Create For Self-Expression

Our products are designed to help express your unique self, stand out, and inspire others to do the same.